Social Media Coordinators have the opportunity to create and distribute creative news content via Instagram, Twitter, Facebook, BlueSky, LinkedIn and TikTok. This includes promoting a variety of work from a 200+ person-staff, including video and radio content, breaking news coverage and in-depth, complex stories.
Social media staff members should be well-versed in multimedia with skills in video, entry-level design and storytelling. Engagement is key; social media coordinators can be the public voice for Mustang News in the community, so finding innovative ways to tell stories and utilize ever-evolving social media channels is vital for Mustang Media Group’s impact.
Responsibilities:

• Coordinate with section editors to produce and deliver the news across social media platforms
• Curate content that best supports editorial stories or can act as stand alone content (including but not limited to livestreams, Instagram stories, Facebook albums, graphics and polls).
• Gain and utilize an understanding of analytics to produce content in a strategic manner
• Pitch and create original content for social media
• Conduct research and brainstorm creative strategies to enhance team performance by analyzing content from news outlets, peer organizations, and social media platforms; develop engaging evergreen content using Illustrator and explore emerging platforms for potential adoption.
• Analyze and interpret engagement metrics across the website and social platforms to identify trends, assess content performance and inform future strategy.
• Keep up with current social media trends and strategize ways for Mustang News social content to stay on the cutting edge.

We are looking for team players with a drive to learn and passion for storytelling through social media. Mustang Media Group members thrive on innovation while ambitiously seeking to hone their craft and improve their communities.